Do you want to change your life? Has the hotel industry always attracted you? Does managing a hotel entice you?
Do you want to get started but you’re hesitating? Is it difficult to change your life? Can you become a hotelier overnight?
We’ve tried to answer these questions. Here, in a few “watchwords”, are the qualities required to be a good hotel owner.
Read them, and you’ll certainly have the ideal profile, and success is sure to come…
Complete your profile next week with the following watchwords, then GET STARTED! CHANGE YOUR LIFE!
The first of these qualities is to have a sense of welcome, contact, and doing everything possible to make your guests feel at home. This is the Golden Rule.
It all comes down to common sense when you’re in a service industry. Every day, and in every situation, you should use Welcome, Friendliness, Service, and Smile – that will be a good start!
CONSISTENCY AND FRIENDLINESS
Friendliness and good humor are important qualities for a hotelier to keep in mind at all times. There’s no room for “lunatics!” Consistency and regularity are essential.
The customer is YOUR CORE TARGET: they should therefore be the centre of your attention, no matter what happens.
COMMUNICATION and MARKETING
You have a great product, and you know how to look after it, but you should also know how to market it. Invest yourself, be creative and pugnacious, work on several niches, and, above all, develop your networks. Skilled people are out there to help you. Don’t hesitate to ask them; they will help you save a considerable amount of time and increase your market share!
KNOWING HOW TO DELEGATE
Knowing how to surround yourself with a great team is essential and one of the keys to success. Really! Delegating isn’t incompatible with managing; quite the contrary!
Maintaining your hotel regularly and not letting the work fall by the wayside is important and will let you add value to your property when you’re selling it, for example. A well-maintained hotel: a criterion of choice!
FRIENDLY and BUILDING LOYALTY
You have to make your customers loyal; they’re the most important. But you also have to build loyalty among your suppliers, your employees, and as many people as possible. You guessed it; this is important too!
If you’re friendly, you’ll be able to build loyalty while delivering quality!
MANAGING YOUR BUSINESS WELL
As with any business, good management is vital for making your company last. Managing the accounts and especially your treasury is the nervous system of your business: your success depends on it! You don’t know how to do it? Bring in a bookkeeper and/or a certified accountant to help out with your expenses.
“Hospitality is a duty.” –Victor Hugo
Invest to maintain your working tool, invest to offer quality, invest to maintain a good level of service: investing doesn’t mean “overspending.” Invest so that, one day, you’ll see that famous “return on investment.” You’ll never lose!
Inform your customer. They need to be reassured when they arrive in a new place. And that includes both the initial contact and continually providing information. Keep them informed about the hotel’s services, the facilities you offer, the possibilities for outdoor activities, and the surroundings, but also keep them informed year-round about the hotel’s novelties, special offers, changes, etc. Communication is one of the pillars of success.